On Rubin’s most recent visit to China, where he’ll soon be launching Fanatics, a sports merchandise retailer and CNBC Disruptor 50 company, he said the excitement around basketball was something “you had to see … to believe.”
“We had 45 million people watch our pre-season basketball game,” Rubin said. “That’s like half of a Super Bowl rating. That’s how rabid the basketball fans are in China. So, for me, I think we have nothing but growth opportunity in China.”
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For Fanatics, a $4.5 billion direct-to-consumer manufacturer and retailer of licensed sports merchandise like jerseys, that opportunity could be in the billions of dollars, Rubin, who serves as Fanatics’ executive chairman, told Cramer.